How can entrepreneurs use Instagram to make more profits?
Instagram has become one of the world’s top social media platforms, and it is even competing with top names like Facebook, Twitter, and Pinterest in user engagement and rate of growth. By now, most businesses and public figures are aware of the immense benefits of having an Instagram presence. However, most of this business and individuals use the social network only as a tool to engage users.
One underutilized benefits of an Instagram profile is the ability to increase your profits or even make money from the profile. How? This article intends to show you the way!
But First a word on value
Before you start thinking of using your Instagram profile to increase your business revenue or to create a smart passive income, you must first be valuable. Create infographics that will add value to people in your niche and share it for free. If you are a chef, a photo book of recipes would suffice. If you are a gym trainer, pictures of how to properly do some exercise would do you good.
These free yet valuable posts will not only increase your following, but it will also prove that you are knowledgeable in the niche and will gain the trust of your followers.
How to make More Profits on Instagram
How you will make money on Instagram depends mostly on your niche and the type of products or services that you provide. Some of the ways that have worked for many entrepreneurs are
- Media Exposure and Publishing deals:
If you are a poet, a writer or an artist, Instagram gives you the rare opportunity of sharing your work with literally thousands of interested people at a click. You can share pictures of your artwork on the photo sharing app and get you followers ReGram it until it reaches a collector. As reported by Forbes, many upcoming poets and artists get publishing deals media exposure and sales that can be traced back to consistent and quality Instagram posts.
- Targeted Photo Advertising:
What if you sell products and services? Instagram has over 40,000 influences that cut across different niches. You can get these influencers to pose with your goods and drop a post about your services, and their many followers will like to get to find out more about you. This will bring more leads and maybe more sales.
- Sponsored Postings:
Istagram allows you to sponsor your posts. This will help you to get across to more people than just your followers especially if they have shown interest in what you have to offer.
- Selling Products:
If you have your products or affiliate products, an Instagram profile with a huge following will be a good place to sell the product. Just create infographics themed around the benefits of the products and watch your sales trickle in.
Training experts and WWW stars enjoy sponsorships from Adidas, Nike, and other sports companies. You may not be that big, but you can get support to pose with a can of a new drink if you get your followings right.