The word “digital” has become so much involved in our lives that there is a massive gap between the original meaning of digital and the modern meaning we use the term for. Looking at the past years, when even a digital watch was a very high technology device, it is a significant curiosity to think about what extent this digitalization can go. In this development, we have started to use digital channels for many purposes, from our daily life to our commercial activities. What is Facebook Marketing? If you want to learn the answer, then keep reading.
Facebook and Digital Marketing
One of the most important blessings brought by the digital world is digital marketing. Facebook is one of the most suitable channels for digital marketing activities in today’s social networks. This suitability is provided both by a large number of active members and by the filters that directly reach the target audience.
Tips for an Effective Use of Facebook Marketing
Along with these facilities, there are some essential points to be considered in our marketing studies on Facebook. What are these?
1-Gathering the Most Suitable Target Group for Products and Services
The first step for businesses to use Facebook marketing is to create a company page. While creating the page, it is necessary to choose the most suitable sectoral categories offered by Facebook. The importance of this is to make it easier for users who match your interests, products, and services to find you. Let’s suppose we have a technology page, and one of the users started following the page of a technology company that is competing with you. In this case, Facebook will show your page to this user and say “look at this page, it is a technology page too, you should follow it as well.” and you will be one step closer to your target audience.
On the page you created, there is a section on the “About” tab. Here, you can enter all the information about your company. Filling this information will make it easier for the users to reach you, and your credibility will increase in the eyes of the users who will come to your page after the advertisement trials you will do.
3-Profile, Cover, and Sharing Images
You should not forget that people’s interest in visual content is always higher. For this reason, you should design the icons, colors, and visuals that you use in your content to attract the attention of the users by preparing these images that will be the showcase of your page in appropriate sizes and quality resolutions.
After the issues we have listed above, the subject we want to explain is Facebook Ads. There are some criteria for making customers like your page. Also, you can gain followers and share content that will look interesting to your followers. The impact of these criteria on marketing can not only go beyond brand awareness and reputation. Also, the content you will share on social networking sites should not have sales anxiety. Because the analysis shows us that the ultimate purpose of the users following a page is not to buy products or services. The primary goals for users to follow a page are; getting after-sales support, feeling of belonging to a community, and also, finding useful information.
If you are targeting sales on Facebook, you should create an advertisement project for this. The images, icons, colors, concepts, etc. you will use it in your advertising campaign should be suitable for the target audience you create. The issue you need to consider here is the personal characteristics of users, such as age and gender differences, languages, and geographical locations.
a) Advertisement Categories
It is vital to decide what purpose you will use this advertisement for before you advertise. Facebook will offer nine different types of ads during the advertising phase. Also, it will ensure that the ad you will provide is in line with your purpose. It also checks if it reaches the most relevant user. If the goal is to sell products and services, the most appropriate category is Increasing the Conversions on Your Website. This option will make the ads visible only to users who are interested in the products and services you offer. These are the users who tend to purchase them. In this way, you will get rid of unnecessary impressions and clicks. Also, it will reduce your advertising costs and help you meet your sales target.
b) Advertisement Images
While Facebook offers many different services to us, it also introduces some rules and restrictions among these differences. Images to be published have different sizes specific to each ad category. Facebook specifies these dimensions at the stage of advertising. Also, you can see how the image that will be published looks on different devices. And design the most suitable image for your advertising work accordingly.
Also, another issue in advertising images is the ratio of text on the image. This ratio should not exceed 20% of the size of the picture. You can use the Facebook Grid Tool to see if the ad image you have prepared is suitable.
Facebook marketing, which is one of the digital marketing steps, makes excellent contributions to you in reaching your goals. At the end of the marketing studies you have done, you must measure and analyze the works you have done. How many people have your works reached? What are their characteristics? How did they reach you? How did they interact? Make an assessment considering many criteria such as these and also make a plan for yourself for your next steps.
Why Is It a Good Idea to Market on Facebook?
Since Facebook is a company that collects all other social platforms such as Instagram and WhatsApp, it offers a wide variety of opportunities to digital marketers. Facebook Business is a tool that offers all the basics a digital marketing platform should have, just like Google Analytics or Google Ads. When it comes to social media marketing, Facebook is the top website to offer tools.
Let’s take a look at the benefits of using Facebook for marketing.
- Facebook offers a variety of ads.
Various types of ads help you reach your target audience in different ways. It is also easy to target people since you can choose a specific gender, age, location, etc. That is why it is easier to create a marketing strategy on Facebook.
- You can use it without the marketing tools such as Facebook Business or Ads.
With a regular Facebook page, you can still build a relationship with your target audience. You can lead people to your website by putting a link on your page, and get organic visitors.
- You can offer customer support.
On Facebook pages, you can offer customer support. If you use a Facebook chatbot, it will be easier for you to get in touch with your audience.
FAQs on FB Marketing
Facebook marketing is not free but it doesn’t have a certain fee. You pay only when you need to. However, if you don’t use Facebook Ads or Business, you can promote your website freely via Facebook pages.
As we have stated in the article, Facebook offers a variety of ads. Facebook ads are as follows: image ads, video ads, carousel ads, collection ads, slideshow ads, and lead generation ads.
Actually, there is no one popular type of ad on Facebook. There are several types of ads and you can use the one that most suits your strategy. If you need an image, an image ad would be sufficient. If you need a video, you may use a video ad.
FB Marketing in Short
In this article, we explained the definition of Facebook marketing. We have put out some of the most important points of digital marketing on Facebook such as being up to date and the ability to target the audience in the best way. Then, we gave some tips about finding the best target audience, company information, and the features in your profile, and how to use them. We also informed you about Facebook Ads and why it is a good idea to market on Facebook.