The rapid rise of digital marketing in the face of traditional marketing is now a fact everyone has accepted that. With big brands, the race for small brands to gain identity on digital platforms is increasing rapidly day by day. Today, companies prefer this social network platform for advertising space. People, businesses, or companies are opening Facebook advertising accounts. With Facebook business page shares and ads, brands reach the right audience for themselves and easily increase their engagement rates, sales, and brand awareness.
The most important feature that distinguishes Facebook from other internet ads is to reach the right audience for the brand by creating special audiences. Facebook offers flexibility to change for each ad and separates itself from other digital advertising platforms. So how to set up a Facebook business page? That’s exactly what we’re going to talk about in our article today.
Facebook Business Manager
Facebook Business Manager is a tool that allows you to manage Instagram and Facebook ads. This system is a tool that is necessary for individuals with Facebook pages and ad pages to go one step further. With Facebook Business Manager, you can manage the Facebook page and ad account from one point together. This tool allows you to manage the shares of all your Facebook properties, such as Facebook pixel code and product catalogs.
With Facebook Business Manager, you can control the statistics of Facebook and Instagram pages from one point. This system allows you to manage ads for two social networking platforms from one point and gives you the advantage of managing your audience. So what can you do with Facebook Business Manager account management?
- Add your Instagram and Facebook pages.
- Create an ad account later. Then you should run ads.
- Create a Facebook pixel code at the next stage. You must then associate it with the ad account.
- Create your audience. Use your audience in ads.
- Add business employees and authorize business employees.
Business Manager is a tool that helps you manage and organize your business. Your colleagues or others won’t be able to view your account unless you approve friend requests when you join the Business Manager tool. Only your colleagues will be able to see your name and email address. Also, people you are unemployed can view the pages and ad accounts you access.
Creating a Facebook Business Manager Account
Let’s say you have an agreement with an ad agency to manage your ads. At this point, the first thing the advertising agency will ask you will be your Business Manager authorization request. If you don’t have a Business Manager account, we’ll tell you step by step how to create one.
Steps to Create a Facebook Business Account
- Open a hidden window through your browser and type the “https://business.facebook.com address (SHİFT + CTRL + N)” in the browser bar and open the page.
- Click the “create account” button and log in to the window you see by typing your personal account information. Since it’s an official Facebook page, you can log in with peace of mind.
- Start the account creation step by clicking the “create account” button before you after successfully logging in.
- Enter your company name, first name, and email address on the pop-up page that opens in the middle of the screen. Then press the “forward” button.
- Enter your address on the page that opens next, select your website and usage purposes, and move forward. Congratulations! You have opened your Business Manager account.
- Click on the “business settings” button and reach the settings section from the window that opens by clicking on the three horizontal lines on the left side of the home page.
- When you click on the “pages” menu in the left column of the Settings page, the buttons will open in the middle area. Click the “add a page” simmering button from the drop-down buttons and add the Facebook page you’re running to Business Manager.
- If you do not have prior permission to Business Manager on your page, access the “page tasks” menu. Find the “ownership transfer” section here and click the “respond a request” button to authorize the Business Manager. If your page is individual, you can’t later revoke business manager authority and turn it back to the individual page!
Why Facebook Ads?
Let’s talk about why brands use Facebook marketing to attract more traffic to their products or services and increase their sales. We listed it for you.
- Facebook’s ownership of 2 billion users as of 2018 makes this platform very attractive in advertising.
- Users spend more time on Facebook than other platforms.
- More users can now access Facebook with mobile devices.
- Demographically, individuals between the ages of “25-34” use Facebook extensively.
- Facebook analyzes users in great detail. It can provide advertisers with very detailed targeting options because they behave well and constantly analyze what they want.
- Facebook is constantly developing its ad management system to help advertisers create successful ad campaigns.
- Facebook has a huge investment in video-based content.
- Due to the new algorithm used by Facebook, organic access has decreased considerably.
Why Use Business Manager?
At the end of 2018, Facebook made it mandatory for Business Manager to create audiences from email lists by making changes to its advertising policies. You can use custom audiences that you create by email forever. However, you can only use audiences based on events from the Facebook Pixel for only 180 days. If you’re an advertiser with a customer email list, you might want to use this feature. It is because these audiences can be re-customers with retargeting. Also, such audiences may be more loyal than hot traffic.
If you want to use this feature, you must use the Business Manager as mandatory because you cannot use such audiences in standard ad management. Furthermore, there is no clear information about whether such features will be removed from the classic ad panel in the future and whether the Business Manager will be mandatory.
End of Fake Account Use
Digital Marketing Agencies, which manage multiple ad accounts, had to rely on their staff’s personal Facebook accounts. Because it was impossible to manage customer ads through personal accounts, agencies were forced to open fake accounts for each of their customers. Agencies that have had many problems with abuse and similar scandals have suffered a lot of damage. Employees who had problems with the employer blocked their Facebook account and wiped out their advertising campaigns and disappeared!
This has caused big problems with advertisers and customers over time. Perhaps the business manager’s greatest benefit is this safe environment. The business account has a hierarchical layout. The top executive can assign different ad accounts to different staff or assign a replacement manager with the same authority. Business Manager has many other security elements like this.
Quick Technical Support
There are many different and useful tools within the portal. In some cases, you are likely to experience technical problems when using these tools. It is quite possible to get faster support over Business Manager accounts than standard accounts.
If you manage your ads with a standard ad account, the first question the Facebook support team will ask will be whether you use Business Manager when you want support for a problem with ads. It is necessary to use the Business Manager to get support for faster and improved topics.
It’s Easier to Start
It’s easy to move only one ad account, a few audiences, and Pixel to Facebook Business Manager. But if you’re a company that tries to manage many ads from personal accounts (ads manager) and these accounts multiply day by day, moving such large data to Business Manager is a huge waste of time.
If you manage multiple accounts or start managing, switch to the Business Manager as soon as possible. The transition is very easy when the number of ad data or campaigns is still low on personal accounts. Otherwise, your job could be difficult!
The Digital Marketing industry, like many other industries, is a business with overstaffing circulation. Imagine an agency that started a long-term project and was constantly changing staff. It takes only a few minutes for this agency to assign the project to its new staff through its stool account. It is also just as easy to restrict the powers of staff who leave work.
It’s easy to keep all customer information, campaigns, and assets in one place and maintain and control the portal weekly. The agency owner can do these maintenance procedures if they wish or assign it to a trusted administrator.
This platform is free of charge with advanced tools and conveniences. You can manage your business account individually or own a Digital Marketing Agency that manages ads from dozens of companies. There’s no difference. You can use all features for free.
Giving a Facebook Ad
You created your Facebook Business account. So how should you advertise? You must first log in to your page. You must then select the “ad manager” from the menu on the page’s left side. After you do this, click the “create ad” button on the right. Then decide which type of ads you want to choose. There are many options for this, but the type of ad that sites need most is with “page likes.” So, choosing this will give you an advantage. The type of page likes advertises your page and increases your fan base. After you choose this ad type, you’ll see a tile. You need to type your page name in this tile.
After you type your page’s name, you must select which image to use in the ad from the submenu. It would be great to add too many images to this field. Because adding different visuals increases the number of likes that will come to your page. The next process is to fill in the “ad text and ad title” section. You should then choose who your ads will appeal to in the “audience” section.
Paying for Ads
You determine how much you want to pay for ads. It is possible to spend USD 5 a week or spend USD 50,000. It’s up to you. You may need to make some small expenses in advanced ad types. In this case, you will be notified by Facebook. You will follow two ways to determine fees. The first is the total amount you spend. The other is Facebook as the cost of each result you get. You control the first one on your budget. The second time, you create a bid strategy. Don’t know what to do in the bidding area? It’s okay because you’ll automatically get an offer during the duration of the ad’s run.
Adding a Facebook Pixel Code
Facebook Pixel is an analytics tool that understands individuals’ movements on your site and measures the effectiveness of your ads. We define Facebook Pixel as the measurement statistics tool of the Facebook platform. This tool examines conversions on your site through the code thread. You should make sure that ads you run using the pixel are shown to the right people. Find new customers, people who perform the transactions you want on your site, and people who have visited your site. Increase your sales rates. Use an automatic offer and reach people who are likely to buy a product. Be sure to measure the results of your ads. Understand the impact your ads have on by measuring what happens when individuals see your ads.
Facebook Pixel Adjustments
Have you handled the Facebook pixel adjustment process? Then when someone moves on your website, the pixel will pass the move! Let’s set an example for the movements. Shopping or adding a product to the shopping cart can be a move. You can also access customers who make these moves with Facebook ads in the future. Your business must have a website to create a Facebook pixel. You should also be able to update the code for your website.
As the first stage, you should click the “Pixels” tab in the event manager. After you go to this tab, click the “Create a Pixel” button. You can continue by reading the working logic of the pixel. Your next step is to enter the name of your pixel. Then enter the address of your website and click “continue.” And voila, your pixel is ready!
If your pixel has been generated, Facebook is ready to place the pixel code on the website. There are 3 options to do this. Which setup option you choose is entirely up to you. After selecting “Set up,” the Facebook pixel code will be included in your site. After you complete the insertion process, you can create events to measure transactions, such as shopping, finding potential customers, and adding them to the cart. If you don’t set up a Facebook pixel, you can’t retarget, perform accurate metrics, and advertise correctly because you can’t optimize correctly.
Adding a Contact to a Facebook Business Account
You may want to add more than one contact to your account. Let’s look at what you can do step by step:
- In Facebook Business Manager, click “Business Settings” from the top right field.
- On the page that opens, select “Add Accounts” from the left menu and “Add account” that you want to add contacts.
- Add a contact on the right button.
- Select the person and task you have access to the Business Manager account in the window you open.
- Bravo! People you’ve added will now be able to manage your ad account!
FAQs About Facebook Business Page
When you open a Facebook account for your company, you set your company aside from your personal Facebook profile. You may build a new business page that is not your profile page, but you need to access a business page from a personal profile.
To collect a payment, open the order form, press Mark as Sent, and enter the tracking code. If you have any questions about the Facebook Shop site, you can contact Facebook Help through the Facebook Advertiser and Company Services page through live chat or email.
Company websites do not need your consent to be seen by people: everyone can see your website. People who like your page are called followers, so they’ll see your business updates in their NewsFeed. The number of fans watching your posts is called Reach.
Your Facebook Page’s reviews may be turned off. Go to your Facebook Page’s settings, edit page, reviews section, and make sure it’s on.
Go to your Facebook Page’s Settings, Messaging, Help people start a conversation with your page, and click change. You can add/delete/edit the questions from the template there.
Conclusion on Facebook Business Page
In our article, we have covered how to set up a proffessional Facebook Business Page. With evolving advertising models and a heated competitive environment, it is no longer enough for brands to have and share only one page on Facebook. The point that separates brands from each other is now fully exported ads. You can also increase your sales, engagement rates, and brand awareness by showing your brand to the right audience for you on your Facebook Business Page.
If you want to learn more about Facebook, please read our other articles about it. You may be interested in digital marketing tools.