In this article, we will ask the ultimate question: “Does influencer marketing work?”
Influencer marketing has a pretty solid track record, but it needs to be used properly to get the best out of them.
What Is Influencer Marketing?
If you’re not familiar with influencer marketing, it’s marketing that focuses on using influencers to drive your company’s brand message to a larger audience.
Instead of marketing directly to consumers, you utilize “influencers” to promote the product for you.
Basically, you add a middle-man, usually very effective middle-men (or women!) though.
This is especially effective when used on social media such as Instagram, Facebook, Twitter, and other platforms.
How Does the Influencer Market Work?
- It identifies key product or brand influencers, manually or with the help of a platform.
- Then it creates an advertising/marketing operation directed at the said influencers.
- After that, it creates a second marketing operation, in order to drive greater awareness.
- Finally, it tracks key metrics relating to sales, reaches and brand awareness.
You should know that reaching influencers is easy. All you have to do is sliding into their DMs.
I explained and talked about this before. If you didn’t understand yet, then don’t worry, I’ll give an example.
The picture you see above is Influencer Marketing in its’ core.
This type of advertisement was around for a long time, much before the internet we had “celebrity-endorsed ads.”
Those ads were celebrities using certain products, talking about them, mentioning them casually in interviews and such.
This is how the game works.
If you’re still wondering does influencer marketing work, the answer is yes it does.
It always did.
Why Does It Work in the First Place?
Look at the numbers, and ask again: does influencer marketing work?
It seems like it does. Here’s the real question, though. Why?
It works because people love their influencers. Even the name influencer, they love it.
Their thing is to influence people. They are not just actors, singers or streamers.
They have a fanbase, their fans listen to them, look up to them, see them as an authority.
The logic of this is simple, it’s always been simple. “I like this person and this person likes this product, it means I will like this product.”
Essentially that’s it. At least it’s getting more and more transparent recently though.
To give society some credit though, celebrities before modern times were much worse. They did not interact or care about their audience.
Modern influencers don’t care much either, but they at least have to act as they do. That’s surely a step in the right direction, right?
The Future of Influencer Marketing
Influencer marketing is on the rise. Not only for businesses and companies but for average people also.
They are starting to hear about these “influencers” and they want to become one too.
Being an influencer is the new cool. Nowadays there are micro-influencers, guest posts, self-aware brand deals and much more.
Considering Instagram is going this big and YouTube fixing their ad algorithm so that companies would come back; I don’t think influencer marketing is going anywhere soon.
This is a very promising and interesting form of marketing, especially the transparent part of this concept is catching a lot of eyes.
If it can evolve a bit better, this can change the whole media.
Let’s face it, people, us millennials have the power to change a lot of things at the core.
We only need to have integrity and be true to ourselves.
In this article, we talked about how the influencing market works.
We decided yes, it does work.
However, this topic needs to get analyzed more thoroughly.
Can influencer marketing impact all age groups?
Will YouTube rise up to take a bigger slice of the pie?
We will see.