The 5 Best Competitor Analysis Tools

The 5 Best Competitor Analysis Tools

In this article, we will talk about the most popular competitor analysis tools required to analyze your audience and competitors, see your competitiveness, and develop a marketing/content strategy.

What Do Competitor Analysis Tools Do?

Let’s directly dive into the subject with some questions. What keywords are your competitors targeting? Which sites have your competitors received backlinks, and which platforms do they use to promote their content? Who is your target audience in reality? 

All these questions are important questions to be answered, especially for digital marketing and SEO professionals. Knowing what your opponent is doing can be very helpful in your marketing strategy.

In this article, we will talk about some of the tools needed to analyze your audience and competitors, see your competitiveness, and develop a marketing/content strategy. We surely will not exaggerate if we say that these tools are the most popular competitor analysis tools. They are:

  • Ahrefs
  • Semrush
  • Advanced Web Ranking
  • Buzzsumo
  • Ubersuggest

So let’s start viewing them one by one.

ahrefs vs semrush

1. Ahrefs

Ahrefs is arguably the most comprehensive SEO tool for backlink tracking, keyword, and competitor analysis.

You can use ahrefs to measure/see where your competitors are getting backlink (as well as your backlink control), where you and your competitors are ranking in which keywords (rank tracking) and the performance your site is performing.

The anchor texts used for the respective backlinks are also important in this context. This is very helpful if you want to do targeted link building. One of the most important things in online marketing is to know the competition in the industry – How competitive are the services/products – How easy or difficult is it to rank with certain search terms on Google. You can analyze all of this using the Keyword Explorer.

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Ahrefs offers you many functions to find out exactly that. All the skills of Ahrefs are not limited to this. There are many more specifications that we may talk about in another article. But we should warn you; the prices are a little high. Customers are offered packages starting at $ 99.


Another powerful analysis tool is Semrush. Semrush, which has many significant references such as eBay, Disney, Booking, has excellent hardware such as SEO audit, competitor analysis, sequence tracking, backlink audit, and analysis. 

Over 3 million customers in small and large companies worldwide use the features of SEMrush. The program now includes 15.5 billion keywords and numerous functions with which the turnover of companies can be increased significantly within a very short time. The search algorithm portfolio includes over ½ billion domains, and the software recognizes more than an incredible 7.9 trillion backlinks. In total, customers have more than 40 reports and tools at their disposal, and users can search for the competition data in 150 geo-databases either on the go or on the desktop.

Analytics reports feature gives users an insight into the strategic orientations of competitors in the field of display advertising. The user receives in-depth information and analysis tools for link building and organic and paid search results.

Organic research feature shows you the right keywords enable you to position your own homepage in the top of the search engine rankings, and observing the competition provides meaningful information about their tactics.

Since Semrush is very effective, the price is also high. The prices are the same as Ahrefs; their packages are starting from 99.95 USD.

3.Advanced Web Ranking

Advanced Web Ranking (AWR) is an advanced web ranking tool (rank finder). AWR can be purchased as desktop software or as an online application. AWR is an app that makes it easy to monitor your rankings and compares it with your competitors. It can generate different reports about your ranking progress. It also has an SEO audit.

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In Advanced Web Ranking, you can easily spot the differences within the clickthrough rates for a keyword, with the help of red and green arrows. Apart from keywords, AWR has a pretty great link building mechanism as well. AWR recognizes possible links and assists you get trustworthy referrals. Then, with the link profile analysis, you are capable of monitoring your link progress and understanding which links generate the highest traffic. Also, it reports the backlinks of your rivals’ sites. So AWR is powerful enough to show you a lot more about your competitors.

The bonus feature is its integration with Google Analytics and Google Search Console. Thanks to this feature, you can access this data without AWR. With Advanced web ranking, you will be doing what your competitors do, but do it way better. AWR offers its customers packages starting from $ 49.


Buzzsumo, as they say on their home page, analyzes what content or competitors perform best in their posts. All you need to do is enter a subject or domain in the search box. BuzzSumo will show you the most shared content on any topic. You can use this great tool yourself or see what your competitors are doing.

Using Buzzsumo is really practical. You can also check your own content and see what your audience likes the best. Based on this, you can adapt your content strategy and ensure that you achieve more reach with your content in the future.

Buzzsumo offers various filter functions with which you can filter content according to time, country, or language. This feature also applies to the type of content: pure articles, infographics, videos, interviews – even guest articles are recognized.

If you experiment with Buzzsumo, you will quickly get a taste for it. Unfortunately, the free version is limited, and the paid version is not suitable for the small budget. Buzzsumo offers its customers packages starting from 79 USD.


Anyone looking for marketing tips in the endless expanses of YouTube will sooner or later come across Neil Patel. The frequently mentioned and excellent SEO expert has numerous public appearances and gives online lessons for beginners and advanced in marketing and SEO.

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But Neil Patel does not only support his followers with extensive specialist knowledge. On his site, we find three free tools that should make our work easier. One of them is a tool that he recently bought: Ubersuggest.

Ubersuggest helps you find hundreds of long-tail keywords by browsing Google’s autocomplete results. A handy keyword analysis tool. It offers much critical information to its user, such as keyword analysis, new keyword bids, seasonal search trends of keywords, competitiveness, etc.

The best part of Ubersuggest, which offers exclusive search and country options in the web network, news, images, youtube, etc., is free. 

We came to the end of our article here. If there are competitor analysis tools that you use and recommend, we would be pleased if you write them in the comments section down below.


What is the best competitor analysis tool for SEO?

As you can read from our article, there are plenty of tools out there that do excellent analysis, but some features are better in some tools. We would suggest you determine your needs and use the tool that suits them best.

Is there a free competitor analysis tool?

Yes, you can check Ubersuggest. It is actually an excellent tool, so if you are not an SEO professional, Ubersuggest may cover everything you need from an analysis tool.

How do you find what keywords your competitor is using?

You can use Ahrefs or other tools for this analysis. Simply go to Site Explorer tab and paste the URL of your competitor’s webpage that you want to view. The rest is Ahref’s magic. It will show you what keywords they have used.


Thank you very much for reading this article. We hope it helps you grow your SEO knowledge furthermore. If you want to check our other SEO-related blog posts as InstaFollowers, click here. If you want to learn more about competitor analysis tools, then check this video out by Neil Patel:

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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