The term of digital advertising, which defines many different features, has come into our lives as a result of a large number of marketing operations carried out over the Internet. In today’s article, we will try to explain to you with various aspects of one of these terms and find the answer to the question of what is Clickthrough rate.
What is CTR?
CTR is an ad term that translates to “conversion through rate.” This term refers to the ratio of users clicking on an ad to those viewing the ad. To explain the situation by giving an example;
If an ad that is running has reached 10000 impressions and 850 people have clicked this ad, the CTR rate of the ad will be 850/10000, that is, 8.5%.
What to Do If an Ad Has a Low CTR Rate
There is an ideal clickthrough rate in every ad campaign. If the campaign is less than this ideal rate, you will not achieve the desired efficiency. This statement means you should make some improvements. We can summarize these in four aspects:
- Re-examination of advertising areas. You should publish the advertisements in areas that may attract more attention from the visitors.
- You must reorganize the type of ad and the size of the ad space.
- When you do not obtain the desired level of efficiency, it can be changed to change the ad network and the type of advertisement.
- If the traffic of the user visiting the page is low, then measures can be taken to increase the traffic.
What is an Ideal CTR Rate?
Ideal clickthrough rates may vary depending on the site contents. For example, if you have a site where you run Adsense ads, and your site contains technology-related content, the CTR required to generate revenue can be between 2.5 percent and 5 percent. If your site content is compatible with advertisements, you should obtain the given rates.
While talking about what CTR is, we talked about the ideal rate. If your site content is not compatible with the ads, the clickthrough rate can be at least 1%. If it is below this value, then improvement should be made.
There are some situations in which CTR advertisements may discontinue working. One of these situations is that the clickthrough rate of the ads is one hundred percent. This occasion may occur due to the advertisers will think that this value is fake. But if a visitor from a site with a high clickthrough rate purchases products or services, then the flow of users from advertised sites can be considered ideal.
Reasons Why CTR Value is Below Expected Level
If the ad campaign is an ad type that belongs to the search network, then general keywords can be used. In choosing the keywords, it is necessary to use more specific words that describe the content better.
The statements you use in the advertising campaign should include clear messages for visitors. Otherwise, the traffic you want may not occur because the visitor may have difficulty understanding the advertising messages. Clear and short narratives can easily reach the target
If the spots where the ads are published do not appear quickly, the desired visitor traffic does not occur. In this case, it is necessary to improve advertising positions.
The fact that the product or service to which your ads are directed belongs to specific periods may decrease the efficiency. For example, products related to the winter season do not attract much attention in the summer season. Therefore, the target audience and targeted region conditions should be evaluated well.
While making a statement about what is CTR, we suggested avoiding actions to deceive the user. Because in cases that violate the community rules set by Google, they can cancel the ads.
It is possible to find out if there are enough clicks from the sources of traffic. After learning this, you can analyze the CTR values.
One of the values that you should monitor for CTR is the “availability of sufficient traffic flow” because this is one of the most critical factors affecting the click rate.
However, one of the essential points you should be aware of is that every visitor to the site should not be expected to click on the advertisement. One of the reasons for this is that the priority of each visitor is different.
Across all industries, the average clickthrough rate for a search advertisement is 1.91% and 0.35% for a display advertisement.
The term “CTR” stands for the clickthrough rate.
The calculation is very simple. You just need to divide the total number of clicks to the total number of impressions. Clicks ÷ impressions = Clickthrough rate
Thank you so much for reading this article. We hope that this article helps you grow your SEO knowledge. If you want to check other SEO-related blog posts of InstaFollowers, click here. If you want to learn more about Clickthrough Rates, then check this video out by Vixen Digital: