In this article, we will talk about the benefits of Instagram Business.
Instagram Business first started in 2016.
Even though most businesses switched to Instagram Business accounts by now, there are still some people who are undecided.
Now certainly, there are differences between personal and business accounts. Both have ups and downs each, in which we will compare and contrast.
You have to know which one would suit you better, otherwise, you won’t be successful in this.
So, keep reading to find out if Instagram Business is for you or not.
What Is Instagram Business?
Firstly, let’s begin with the main difference between an Instagram Business account and a personal account.
- With Instagram Business, you can access features such as Instagram Insights, Instagram Ads, contact info and more.
- You can add your contact number much easily with Business.
- You won’t have to pack it all into your bio as you do on personal accounts.
This is a big difference because if people can see your contact information easier, they will contact you easier.
If they contact you easier, then naturally you’ll do more sales.
What Are the Benefits of Instagram Business?
There are a lot of them. When you use Instagram Business, you can easily understand that it was designed and prepared directly for brands and businesses.
It’s not a premium feature and it’s completely free to use, just like a personal account.
Thus, the pros of Business make you think about how unnecessary it is to have personal accounts.
Why would someone not want those features under their hands anyway?
A lot of businesses rely on Instagram and Facebook advertisements to spread awareness about their brand and get exposure by putting their business in front of their target audience.
If you wish to have access to Instagram ads, then you must have an Instagram Business profile.
Look at all the data below. Look at how beautiful it is.
This is the future everybody, welcome to it. It’s peak analysis. This is where dreams and reality collide. You’re in it now. It’s amazing, what a time to be alive…
This is pretty much the biggest reason why lots of Instagram users are switching to Business accounts. Insights and Analytics are both amazing tools.
Instagram Analytics especially gives you a comprehensive amount of data on audience demographics, engagement rates, impressions and a lot more.
Instagram Analytics is something else, you simply cannot exist as a business without it at this point, especially on Instagram marketing.
Even if you did, it’d be a lot harder to succeed without. Insights give you nice feedback information. This way you can come up with more ways to drive traffic to your page.
What Can You See with Insights?
- Age range
- Top 7 recent posts
- Gender follower percentage breakdown
- Where top followers are from (country & city)
- Entire impressions for the week
- Story Insights (don’t sleep on this, it’s also big)
- What days and times in the week your followers are most active on Instagram
- Impressions, reach, and engagement rate for your Instagram posts
If you have an Instagram Business Profile that has over 10k followers, you can direct your audience to numerous links with this feature.
It can be event tickets, websites, products and much more.
This is a huge plus for your business in order to increase your financial opportunities.
Another one of the numerous benefits of Instagram Business is that you can add a contact button directly on your profile.
You can add your e-mail, phone number and/or address to your profile page easily.
We talked about this earlier in this article. Remember, if they contact you easier, then naturally you’ll do more sales.
Note: You can connect your Facebook Business page to Instagram Business if you have one.
Promotion and Partnership
This is very helpful for businesses that do promotion and partnerships with influencers.
You’re required to uncover sponsored ads in every post normally. Now you have the option to just add “Paid Partnership” to the top of a sponsored post. With a Business Profile, you can have promoted posts.
Also, it gives you the Insights into the performance of the post.
In this article, we talked about the Benefits of Instagram Business, in general.
If you’re an upcoming business, having a business profile instead of a personal profile has many benefits then. In the end, it’s about which features you wish to find.
However, considering Instagram Ads and especially Instagram Insights, moving to a business profile seems like a great option.
Switching to Instagram Business is free and you can always switch back if you don’t like it, so, what’s stopping you?
The Instagram app seems to be growing at a spectacular speed, get in it while it’s hot.
We’re at the end of our article once again.
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