Author: Demir Samet

Proved – Scientifically Proved! Why, Why, Why, So Many people asked till now, Why Instagram has been placed on the highest? Let us tell you what has been scientifically proved – Not A joke! The very reason why even furniture stores are moving their Show platforms to Instagram is this. We think you need to have a little bit scientific info right now about the backstage of it.

A striking characteristic of human memory is that pictures are remembered better than words!!!

Humans have a remarkable ability to remember pictures. It was shown several decades ago that people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. This excellent memory for pictures consistently exceeds our ability to remember words.

From an evolutionary perspective, the ability to remember various aspects of one’s visual environment must be vital for survival, so it is not surprising that memory for the pictorial material is particularly well developed. However, the brain mechanisms underlying this phenomenon are not well understood. Neuroimaging experiments using verbal or nonverbal materials as stimuli have suggested that there are differences in the brain areas participating in the processing of these two kinds of stimulus.

National Academy of Sciences examined the neural correlates of memory for pictures and words in the context of episodic memory encoding to determine material-specific differences in brain activity patterns. To do this, they used positron emission tomography to map the brain regions active during encoding of words and pictures of objects. Encoding was carried out by using three different strategies to explore possible interactions between material specificity and types of processing. Encoding of pictures resulted in the greater activity of bilateral visual and medial temporal cortices, compared with encoding words, whereas encoding of words was associated with increased activity in prefrontal and temporoparietal regions related to language function. Each encoding strategy was characterized by a distinctive activity pattern, but these patterns were largely the same for pictures and words. Thus, superior overall memory for pictures may be mediated by more effective and automatic engagement of areas important for visual memory, including medial temporal cortex, whereas the mechanisms underlying specific encoding strategies appear to operate similarly on pictures and words.

You – Furniture & Instagram

Do you own a furniture store? You, Your Sales & Instagram, What A Holy Trinity! As somebody who is in the furniture business, while your goal is to drive sales, there are more ways to do this than simply promoting a product. Here you go! Your success comes largely from offering other reasons to come to your store besides the needs to buy a new coffee table. They can get design inspiration from their beautifully set up example rooms.

It is confirmed that more than 60% of people respond better to visual than text. Since Instagram provided tools for furniture stores to make shopping easy, more and more furniture companies are using Instagram. Many different studies have shown that 90% of business which used Instagram for their businesses increased their visibility on the market.

Although we are living in the age of social media, there is still a lot of hesitation from small business owners to get involved in such a media and use it as a promotional tool. 30% of them don’t use social media at all.

No matter how big they are, Instagram gives many opportunities to all the businesses, this is the fact. 90% of the top global brands using Instagram, this is no longer place reserved just for the young generation.

If you want to build your brand, connect with customers, and boost your marketing, there is no better place than this platform. You can re-use your old marketing materials, display some “behind the scenes” footage, or use it as a testing ground for future photo campaigns. The options are countless and the best part of all this is that you can do it basically for free.

Being Eye Catchy To Your Followers – How to get your product to be eye catchy to your followers depends on you using every hashtag variation you can, of the item you posted. Sellers include various hashtags using a description that would lead customers to their post.

As many furniture companies started using Instagram, you have to create unique content to promote products which will get customer engagement. You should make your account fun to visit. If you post not only promotional photos for your furniture stores but make an interesting video as well, your interaction with your customers will be excellent and you can even give them advice if they have any questions based on your products or services.

The latest forecast predicts that Instagram will pass Google and Twitter combined in mobile display advertising by 2019. So it is time to improve your Instagram marketing and benefit from this development.

Instagram Furniture stores are not any different than other Instagram accounts. Since furniture companies realized the influence on social media to their potential customers, they frequently post so they remind their followers about their products, and also they get feedback from followers which they can use for their business development. This type of interacting is a fun and interesting way to promote furniture stores products and increase customers and potential customers engagement. The three major tools that gain audience engagement are hashtags, contests and direct messages.

Marketing Tools & Instagram

1. Brand Story Telling

Brand storytelling is an amazing tool to connect your audience more to your brand. Use Instagram to tell your brands story through photos of your products, designs and brand history. A very good example from Vitra furniture seen below;

2. Reactive storytelling

To generate immediate feedback from your audience, you can use reactive storytelling. Share content that drives engagement. A very good example from Knoll Office Furniture;

3. Content behind the scenes

Your audience might be interested in what you are doing within your organization. You can give them an inside look at how things are designed, developed and built. It is better to show personality and share private and personal content. This is also a great way to connect your audience further to your brand.

4. Inspirational and motivational quotes

Sparking emotions in your audience is the most effective way to drive shares, likes, and comments. Recognize what quotes will resonate with your audience and then deliver them those in a beautiful and humorous way.

Here is a great example of Artek’s Instagram page.

2017 – Instagram Furniture Stores Marketing Ideas

Instagram Furniture stores are not different other accounts they also realize the influence on social media to their potential customers.

Instagram provided tools for furniture stores to make shopping easy. It is the furniture store owner`s responsibility to help their customers get what they want in the most convenient way for them. Instagram gives them much more marketing visibility than they had before.

Many different studies have shown that 85% of business who wore using Instagram for their businesses increased their visibility on the market.

Instagram has 200 million actives. With its virtual nature, Instagram is the best platform for furniture stories. This is the reason they use Instagram more than any other social media platform.

It is confirmed that more than 40% of people respond better to visual than text. People follow their favorite furniture stores Instagram account and them prompt information about their products. Furniture stores frequently post so they remind their followers about their products, and also they get feedback from followers which they can use for their business development.

This type of interacting is a fun and interesting way to promote furniture stores products and increase customers and potential customers engagement.

Some other social media network make this look like catalog browsing, but on Instagram, there are nice, well-placed posts of photos that are eye chaining.

The best way to get your product to be eye catchy to the followers you need to use every hashtag variation you can, of the item you posted. Sellers include various hashtags using a description that would lead customers to their post.

Instagram Furniture Stores as Outlet

You can make 30 hashtags to describe your products or services. Interior designer can use this way of advertising and making more people see your post, as well as for big car dealer. When you create a hashtag, you need to be creative and smart and find the right way to stand out from the crowd.

It is also very important to add a location tag to your account active. This way your customers will have an easy way to find your business facilities.

More and more furniture companies are using Instagram, so if you want to be different you have to create unique content to promote products which will get customer engagement. Make your account fun to visit. Post not only promotional photos for your furniture stores but make an interesting video too, interact with your customers and you can even give them advice if they have any dilemma based on your products or services.

The key to any successful Instagram undertaking is innovation. Innovation can get you one the top very fast and your customers will love it.

Whatever you say you, you can not underestimate the impact of Instagram used as a tool to promote furniture store marketing.

Today, it is possible from a woman from Japan to buy a beautiful coffee table from Italy, just through simple events that all started when Italian furniture store posted a photo of that coffee table with the well-placed hashtag, and Japanese woman saw that post on her friend’s account.