Instagram is one of the leaders in social media platforms. Having one billion active users monthly, Instagram is used in every region of the world.
So, the platform uses this power to provide brands and companies new ways to give advertisements regardless of the budget constraints. Its video times have been prolonged, major updates have been made, and so, Instagram has changed. Instagram has taken important steps in terms of new advertising and has become a center of attention by big companies.
The question is that how you can give advertisement on the Instagram platform. There are many steps for you to follow. This guide will provide you with detailed information on how to place an ad on the platform.
Before you hit the road to place any ads on Instagram, you have to have a business account. To have such account, you must have a page on Facebook.
Here are steps to switch to a business account on Instagram.
Go to your page
Next, tap on three horizontal lines on the top left.
Next, tap on Setting
Next, tap on Switch to Business Account
Instagram provides you the benefit of switching to a business account.
Tap on “Convert Existing Account.”
Here, you need to choose where you want your account to be whether it is a local business or provides product or service.
Tap on “Next.”
Enter your email address
Next, tap on Next.
Here, you will select the Facebook Page to connect your Instagram account. If you do not connect these two, you cannot give advertisement.
Once, you connect, your profile is switched to a business account.
You can re-change the status of your Instagram page anytime you like.
Now, you are ready to give ad.
First of all, select the image you want to promote on Instagram.
Because you are switched to a business account, you will see “Promote” label below your content, image or video.
Select the image or video.
Next, tap on Promote.
Instagram will take you a promotion page.
Next, select the option that suits you best among three options.
Next, you have to select Target Audience.
Instagram automatically select the target group if you prefer
Or, you can select the Local or Manual option to specify your audience.
Next, decide on your budget and the duration of promotion.
Next, if you are happy with the promotion, tap on “Create Promotion.”
Once Instagram approve your promotion, your ad will begin to appear.
How to gain Instagram followers in different ways? Instagram most popular social media app in the world right now. It gets more than 500 million used by users for a month. This population increase always becomes too big money movements.
What should we do to gain Instagram Followers? This question, asking by every ambitious user. Usually business accounts need more followers and post likes. Their credibility needs to be good to customers presence.
Selling goods on an Instagram hard mission. Because Instagram does not allow money transfer on his system for now. This creates many trust issues on clients. The only way to gain customers trust in Instagram is having more followers and post likes. That provokes people to gain Instagram followers.
Different Ways Of Gaining Instagram Followers
This article will be tell about five different ways of gaining Instagram Followers.
1 to 5;
Promoting Photos and Videos
Create Good Relations
Instagram’s main subject is sharing photos. With this information you can arrange a photo contest for interaction. Photo contests provides new followers and keeps old followers on your Instagram account. Contests can be about business or landscapes.
Yo Getoverit (@yogetoverit)’in paylaştığı bir gönderi (Oca 12, 2018 at 7:19öö PST)
Every smart phone has own emoji language. This emojis makes your posts and account enjoyable and customers can spend more time in your page with emojis. And another thing about emojis is they are becoming an international language. If your business from China and your customers are coming from Europe does not matter. Emojis can start a conversation.
niche memes ? (@iconicstarterpack)’in paylaştığı bir gönderi (Oca 6, 2018 at 10:08öö PST)
Promoting Photos and Videos
Instagram has millions of users and if you want to be known you need some boost. New Instagram order allow you to promote your posts. This promotion gets more likes and followers. If you have Facebook account too you can promote your post in two application. But do not forget Instagram always gets more interaction from Facebook.
Videos make people pleased. So many Instagram accounts share cute and funny videos and it helps to get more likes and followers. According to last Instagram stats, Instagram’s every ten posts are videos. This means you can make a difference with quality video posts.
Create Good Relations
Good relations are so critic for a business. In your personal Instagram account or business account, you should be kind to your followers. Always answer in patience and never say no. Find a gentle way of saying no. Only this kind of behavior will improve your account. Like and make comment to your follower’s posts. This also helps to gain Instagram followers.
Who are Instagram most famousstars and actors and beauty queens? Instagram have almost 800 million users by now and it rises day by day. Now if you want to be popular on Instagram follow the article. If you want to have millions of followers like them buy Instagram followers now.
If we numbered them probable Instagram most famous user will be a singer or actor or actress. So we consider it and you will get the number one end of the article.
Who Is Number One?
Taylor Swift (Singer)
Taylor Swift has many talents one of them is songwriting. She has a couple of albums by now and she writes lyrics by own self. Also, she is one of the most famous woman singers in the world. She is just 28 years old and will have a brilliant feature for a singer and songwriter. This makes her very popular in the world we living and of course in the social media. She has twitter, facebook and Instagram accounts and sometimes she sends posts by her self. And this is affecting her followers in a positive way. She has 104 million followerson Instagram and this is insane for a normal user. Cause of numbers of followers, she gets 6th place our list of Instagram’s most famous users.
Kim Kardashian (TV star)
She is a scandal queen of social media and internet world. She got first pages of newspapers at least ten or eleven years ago but she is still famous as the first day of her scandal. Then she became a TV star in years, she has a reality show on tv, named by The Kardashians. The show had a very high rating on TV. Now she is married with famous singer and rapper in the US, Kanye West. Kim and Kanye have a child on this marriage. Whatever, Kim still famous and has an Instagram account on her own name. This account has 105 million followers on Instagram. She is one of the Instagrams most famous stars.
Selena Gomez (Singer)
Selena Gomez, very young star of singers world. First, we heard her she was just 17 years old. Now she became a very strong singer in the market. She has many singles on hits and albums also. The Paparazzi’s always chasing her cause of her boyfriend Canadian singer and songwriter Justin Bieber. Justin and Selena very young and famous couple in the world. This affects their social life and social media accounts. Selena has an Instagram account and it has 130 million fans or followers. This makes her Instagram’s most famous stars at all time.
Instagram is the most famous app in the world. Almost 800 people using it today. And day by day it is growing. Today we take a look inside of what happened last Golden Globe on Instagram. Who got the best photos for golden globe night and who would not. Let’s get inside.
Golden Globe vs Hollywood
As you know Golden Globe award is the second most famous cinema and tv award in the world. Last week 75th Golden Globe awards given to winners. We going to search winners and others Instagram post and their ratings. Every cinema and tv award show takes too much rating on tv and of course on the internet.
Awards days usually most valuable days for social media users and social media workers. Facebook, Twitter, and Instagram get millions or billions of click. We gonna investigate who posted on Instagram lets get the start.
1 – Drake and Millie Bobby
Millie just got the fame through Stranger Things tv show. She is a child star of tv and she is just 13 years old but she already took a seat next to Drake.
2- Justin Timberlake and Jessica Biel
Justin Timberlake is the most handsome guy in the singer’s world. He was with Scarlett Johansson for years and we used to see him with her. Now he is with Jessica Biel. Jessica Biel one of the most famous models and actress in the Hollywood world. They were the red carpet and they posted this photo on Golden Globe night.
3- Rita Wilson
I think this photo is very harm and funny at the same time. Cause Tom Hanks in it. As you know or remember, Tom Hanks took photos with some drunk guy in a pub and that photo was just hilarious. Now we saw him with Rita Wilson. Maybe you do not know Rita Wilson and Tom Hanks are husband and wife since by 1988.
4- Emma Stone
Beautiful Emma Stone shared this photo on Golden Globe day.
5- Margot Robbie
She is the young and beautiful star of Hollywood. Margot Robbie that night stunning as always.
Proved – Scientifically Proved! Why, Why, Why, So Many people asked till now, Why Instagram has been placed on the highest? Let us tell you what has been scientifically proved – Not A joke! The very reason why even furniture stores are moving their Show platforms to Instagram is this. We think you need to have a little bit scientific info right now about the backstage of it.
A striking characteristic of human memory is that pictures are remembered better than words!!!
Humans have a remarkable ability to remember pictures. It was shown several decades ago that people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. This excellent memory for pictures consistently exceeds our ability to remember words.
From an evolutionary perspective, the ability to remember various aspects of one’s visual environment must be vital for survival, so it is not surprising that memory for the pictorial material is particularly well developed. However, the brain mechanisms underlying this phenomenon are not well understood. Neuroimaging experiments using verbal or nonverbal materials as stimuli have suggested that there are differences in the brain areas participating in the processing of these two kinds of stimulus.
National Academy of Sciences examined the neural correlates of memory for pictures and words in the context of episodic memory encoding to determine material-specific differences in brain activity patterns. To do this, they used positron emission tomography to map the brain regions active during encoding of words and pictures of objects. Encoding was carried out by using three different strategies to explore possible interactions between material specificity and types of processing. Encoding of pictures resulted in the greater activity of bilateral visual and medial temporal cortices, compared with encoding words, whereas encoding of words was associated with increased activity in prefrontal and temporoparietal regions related to language function. Each encoding strategy was characterized by a distinctive activity pattern, but these patterns were largely the same for pictures and words. Thus, superior overall memory for pictures may be mediated by more effective and automatic engagement of areas important for visual memory, including medial temporal cortex, whereas the mechanisms underlying specific encoding strategies appear to operate similarly on pictures and words.
You – Furniture & Instagram
Do you own a furniture store? You, Your Sales & Instagram, What A Holy Trinity! As somebody who is in the furniture business, while your goal is to drive sales, there are more ways to do this than simply promoting a product. Here you go! Your success comes largely from offering other reasons to come to your store besides the needs to buy a new coffee table. They can get design inspiration from their beautifully set up example rooms.
It is confirmed that more than 60% of people respond better to visual than text. Since Instagram provided tools for furniture stores to make shopping easy, more and more furniture companies are using Instagram. Many different studies have shown that 90% of business which used Instagram for their businesses increased their visibility on the market.
Although we are living in the age of social media, there is still a lot of hesitation from small business owners to get involved in such a media and use it as a promotional tool. 30% of them don’t use social media at all.
No matter how big they are, Instagram gives many opportunities to all the businesses, this is the fact. 90% of the top global brands using Instagram, this is no longer place reserved just for the young generation.
If you want to build your brand, connect with customers, and boost your marketing, there is no better place than this platform. You can re-use your old marketing materials, display some “behind the scenes” footage, or use it as a testing ground for future photo campaigns. The options are countless and the best part of all this is that you can do it basically for free.
Being Eye Catchy To Your Followers – How to get your product to be eye catchy to your followers depends on you using every hashtag variation you can, of the item you posted. Sellers include various hashtags using a description that would lead customers to their post.
As many furniture companies started using Instagram, you have to create unique content to promote products which will get customer engagement. You should make your account fun to visit. If you post not only promotional photos for your furniture stores but make an interesting video as well, your interaction with your customers will be excellent and you can even give them advice if they have any questions based on your products or services.
The latest forecast predicts that Instagram will pass Google and Twitter combined in mobile display advertising by 2019. So it is time to improve your Instagram marketing and benefit from this development.
Instagram Furniture stores are not any different than other Instagram accounts. Since furniture companies realized the influence on social media to their potential customers, they frequently post so they remind their followers about their products, and also they get feedback from followers which they can use for their business development. This type of interacting is a fun and interesting way to promote furniture stores products and increase customers and potential customers engagement. The three major tools that gain audience engagement are hashtags, contests and direct messages.
Marketing Tools & Instagram
Brand Story Telling
Brand storytelling is an amazing tool to connect your audience more to your brand. Use Instagram to tell your brands story through photos of your products, designs and brand history. A very good example from Vitra furniture seen below;
To generate immediate feedback from your audience, you can use reactive storytelling. Share content that drives engagement. A very good example from Knoll Office Furniture;
Content behind the scenes
Your audience might be interested in what you are doing within your organization. You can give them an inside look at how things are designed, developed and built. It is better to show personality and share private and personal content. This is also a great way to connect your audience further to your brand.
Inspirational and motivational quotes
Sparking emotions in your audience is the most effective way to drive shares, likes, and comments. Recognize what quotes will resonate with your audience and then deliver them those in a beautiful and humorous way.
Here is a great example of Artek’s Instagram page.
2017 – Instagram Furniture Stores Marketing Ideas
Instagram Furniture stores are not different other accounts they also realize the influence on social media to their potential customers.
Instagram provided tools for furniture stores to make shopping easy. It is the furniture store owner`s responsibility to help their customers get what they want in the most convenient way for them. Instagram gives them much more marketing visibility than they had before.
Many different studies have shown that 85% of business who wore using Instagram for their businesses increased their visibility on the market.
Instagram has 200 million actives. With its virtual nature, Instagram is the best platform for furniture stories. This is the reason they use Instagram more than any other social media platform.
It is confirmed that more than 40% of people respond better to visual than text. People follow their favorite furniture stores Instagram account and them prompt information about their products. Furniture stores frequently post so they remind their followers about their products, and also they get feedback from followers which they can use for their business development.
This type of interacting is a fun and interesting way to promote furniture stores products and increase customers and potential customers engagement.
Some other social media network make this look like catalog browsing, but on Instagram, there are nice, well-placed posts of photos that are eye chaining.
The best way to get your product to be eye catchy to the followers you need to use every hashtag variation you can, of the item you posted. Sellers include various hashtags using a description that would lead customers to their post.
Instagram Furniture Stores as Outlet
You can make 30 hashtags to describe your products or services. Interior designer can use this way of advertising and making more people see your post, as well as for big car dealer. When you create a hashtag, you need to be creative and smart and find the right way to stand out from the crowd.
It is also very important to add a location tag to your account active. This way your customers will have an easy way to find your business facilities.
More and more furniture companies are using Instagram, so if you want to be different you have to create unique content to promote products which will get customer engagement. Make your account fun to visit. Post not only promotional photos for your furniture stores but make an interesting video too, interact with your customers and you can even give them advice if they have any dilemma based on your products or services.
The key to any successful Instagram undertaking is innovation. Innovation can get you one the top very fast and your customers will love it.
Whatever you say you, you can not underestimate the impact of Instagram used as a tool to promote furniture store marketing.
Today, it is possible from a woman from Japan to buy a beautiful coffee table from Italy, just through simple events that all started when Italian furniture store posted a photo of that coffee table with the well-placed hashtag, and Japanese woman saw that post on her friend’s account.
Whether you want to be popular or you want to sell more products on the internet, it is impossible to ignore Instagram with one billion active users monthly. Also, many of these users seem ready to pour their monies on items and clothes since these users, statically, earn more money compared to other social networks.
Apart from having massive followers, a brand or user aim to be on the Explore Page to engage with more users on the network. More followers and likes mean that you gain more popularity or earn more money. So, it goes without saying that it is crucial to be on the Explore Page.
The primary use of the Explore Page is to help users find more accounts that they enjoy on the social network. It brings you popular accounts by showing their recent images to people who aren’t currently following them. Instagram tailor the Explore Page according to the user’s interest and likes. So, your content may meet with a larger audience and draw interest far more than you may think of.
How is that possible? There are five ways to consider how to land on the Explore Page.
Know your audience
First and foremost, for any social network, you need to know your audience and their expectations. If you are not popular in real life, it is important to be consistent in your grid. Let’s say that you share image and video of cats regularly. Do not post your regular meal on Instagram unless it is relevant to your overall grid.
Relevancy is a key term in Instagram. If you prefer to share the cat’s image and videos and likes similar images and videos, your explore page will be filled with similar content. Similarly, your video and image on cats will end up other users’ explore page just like yours.
So, you need to be aware of your audience and meet their expectations.
On any social networks, it is vital to creating content that is likable, commendable, and sharable. That is to say, it is significant to create a content that can go viral. When you post an image or video on Instagram, it shows only a portion of your followers. Most experts believe that this portion is around 20 percent of your followers.
When the content attracts likes and comments, Instagram begins to show it, other followers. Consequently, as the likes and comments pile up, your content ends up in the Explore Page.
Keep in mind that your account draws most likes and comment in the few minutes or hours of your sharing. If your content fails to get attention, it is not likely that you will get attention in coming hours or days. Instagram’s algorithm prioritizes content that draws high levels of attention within the first 15 minutes.
The Power of Hashtag
Instagram gained massive popularity on the back of hashtag. If you do not use hashtags, you miss many audiences, money, and also the essence of Instagram. Even just one hashtag in your image or video can increase the engagement by 12.6 percent.
Instagram allows you to use up to 30 hashtags. You must be aware with popular hashtags like #love or #instafamous. Keep in mind that many social managers believe it is important to use less but creative hashtags.
There are websites, offering Instagram users with hashtag lists. You can use these websites or applications to copy and pasta these hashtags. Alternatively, you can work around with some hashtags to see what best works for you and your page.
Schedule Instagram Posts
When you share video or image means a lot. It is important to know when to engage with your audience to attract more attention and like. If you share an image that your audience will not be online, you will fail to get engagement you look for.
There are applications to provide you insights about your Instagram account. Or, if you turn your account into business, Instagram also provides you with insights on your account.
You can use Later, Hootsuite to schedule your image so that it gets the engagement you desire. Be careful in using such programs since Instagram may consider your account is not real and you may be blocked.
It is vital to creating a community around your personal page or brand on Instagram. The easiest way to realize this goal is to have communication with your audience. Leaving comments on other’s image, in turn, will attract other users to leave a comment on your content. The more comments you receive for your image or video, the more likely your image will land on the Explore Page.
You can create content that may pose questions to followers or call them into action. Even, you can ask your followers to tag their friends in the comments to spread the impact of your post. Since Instagram’s algorithm favors the engagement, adding a call-to-action to get more comments can help your Instagram account.
2017 in 5 Easy Steps
Instagram one of the most valuable social media app in the world. It has almost a billion user and also fifty percent of their users using the app at least once a month. With these numbers, Instagram became to Internet phenomenon. So “getting on Instagram Explore page” comes from that point.
Being popular on Instagram is so important for worldwide companies and some influencers. If you want to be a brand of everyone on social media you should trail a professional path. In this path, you can buy real Instagram followers for boosting and of course, you must give ads on Instagram for your brands commercial.
When nearly one thousand of people followed your Instagram account, your next aim should be keeping them in your Instagram. Its significant for the social media account. Another important thing for social media and especially on Instagram is getting on Instagram explore page. This is not so easy for people who do not want to make so much effort for followers and likes.
How Can Get on The Instagram Explore Page In 5 Steps
Create Commentable and Likeable Contents
Set Your Posts Timing
Write Potential Interactional Texts
Add Brands, Users and Locations
Use Brands’s Instagram Hashtags
Create Commentable and Likeable Contents
Contents are most important things on Instagram when just one content of you gets on Instagram explore page your Instagram account will be boosted. If you want to create a viral content you need to get on explore page and get there few hours maybe days for success. This is marketing effect is so beneficial for business accounts, with great contents you can be Instagram influencers.
Set Your Post Timing
Post timing means finding very well time for sharing Instagram posts. Sharing posts in right time also make your posts very enable for other users. Choosing the right time is so important for Instagram business accounts. Now there is no available official Instagram post schedule app but in the market, you can find many schedule app for Instagram. For example later, gramblr and Hootsuite.
Write Potential Interactional Texts
Good writing skill is so important when you run a business on the Internet and social media. Forgetting on explore page you must write good captions for your Instagram posts. Captions should explain the content and it should make people prompt for buying. Also, they should make people comment on your Instagram post. With these interactions, you can get on explore page very quickly.
Add Brands, Users and Locations
You should tag brands you use or sell, and people who can be interesting with your products. This helps them for finding what they look for. Also, brands can see your good effort and they can make an offer for your business. But more important that is its can gets you on explore page. Because getting good comments from who you tagged to your post is, can get you to explore page.
Use Brands’s Instagram Hashtags
Hashtags are useful additions for social media apps and users. When users get likes and comments, it means hashtags helped them for it. Hashtags are so important for getting explore page. Before the sharing your Instagram post you should make beneficial hashtag search on the app. Then you can use the most used hashtags in your post.
Social media makes people reachable and curious about their friend’s activities. Instagram and Snapchat always in a race each other. But Instagram had more users than Snapchat and that makes Instagram better on paper.
World-changing so fast, with the internet era people can reach the big data so easily. Big data is, so extremely large it includes reveal patterns, trends, associations, and human behaviors. Digital marketers and search engine companies use big data to build a better business plan and product.
Instagram and Snapchat users help these people with collecting their data in an easy way. Every Internet users and social media users give critical information about themselves for free to companies. This is so discussable issue because when you give your personal info to a social media app they can use it for their marketing strategy without your knowledge. Let’s get back to topic. Which one is better Instagram or Snapchat?
Security Most Important Issue On The Internet
On the Internet, users see “stolen information” news all the time. Every user on Internet afraid of identity thieves and they trying different software to protecting themselves from identity thieves.
On Instagram, stealing someone else’s account is mostly happens. Most of the time stolen accounts cannot get back from Instagram accounts owner. Last year Instagram released two-factor authentication for more safer Instagram. But Snapchat has no such security issues.
Snapchat allows people to share short videos and photos for a very short time. Snapchat’s public news feed allows 24 hours visibility for users posts. You can see your people’s post just for 24 hours and then they will disappear. This makes people relax because important information such as photos and videos will disappear after 24 hours.
Who Has More Potential Instagram or Snapchat?
Snapchat founded in 2011 in the United States Of America also Instagram founded in 2010 in the same state. But most valuable social media company in the world “Facebook” bought Instagram when they start to rise like a space-rocket. This sale made Instagram more valuable than Snapchat.
Snapchat reached hundreds of millions users in last year but Instagram reached his first hundred million users after two years from founding. Now Instagram has over than 700 million users and growing day by day. So this versus’s winner is Instagram.
Instagram is developed to be used on mobile devices. Its primary target is mobile users. That means you are expected to upload your photos and videos to Instagram by using Instagram application.
However, let’s think that you want to upload your content from a personal computer. Maybe you have an advanced computer programs to edit your photo or video before publishing these on Instagram. Or, it may be the case that you do not want to write long captions on small screens.
Luckily, there are some options that you can use. In fact, there are three methods that you may want to follow.
Here, you will do some tricks on your browser so that it acts as the phone screen. Don’t worry. It is not that daunting. I will show you how you can manage that.
First, enter into Instagram and log in.
From anywhere, right click with your mouse and select “Inspect” at the bottom of the drop-down menu
Chrome will split the screen. On the left side, you have your Instagram, and on the right, you have codes.
At the top of the right screen, there is an icon similar to a tablet or a phone. Click on this to change the left side screen into tablet or phone mode.
Next, on the right side screen, look for “Responsive” text.
When you click on this text, options like Galaxy S5, iPhone or iPad will appear at this drop down menu. Select the option you think is best.
Next, you have “camera” icon at the bottom.
Click on “camera” icon and your computer’s files will appear.
Choose your photo or video from a folder and apply filter you like
Post this content to your feed.
NOTE: If you do not see “camera” icon at the first time, try to refresh (F5). It will put things right, and “camera” icon will appear.
To post photo and video to your Instagram account from Safari, first, you have to enable “Develop” menu. Just follow these steps: Safari > Preferences > Advanced. Then, enable the option ‘Show Develop menu in menu bar’.
Click on “Develop,” then go to “User Agent,” and select the iPhone option at drop down menu.
Now, “camera” icon appeared at the bottom of the page.
Next, click on this icon and your folders will appear.
Select your photo, add a filter
Click on Next
You posted a new photo or video for your Instagram feed.
Third Party Tools
There are third party tools that you can utilize on your computer to post photo or video from your PC. Either you download third party programs to your PC or you use them online. Here are some options.
Flume is an Instagram client. Like above programs, you need to download and install the program to run the Instagram client. This application is only for Mac users, and it is also freemium. It lets you manage your feed and manage your profile. It doesn’t have scheduling.
Later is a most popular third party app for Instagram in market. Porfessionals and standart users can use this app for upload photos and videos from computer and also they can use this app for scheduling their Instagram posts.
App has a calendar and clock for who needs to schedule its posts. Later, allows to upload more than 20 images its also awsome feature for users. Later, also works on Twitter, Facebook and Pinterest so if you are a professional you should try this app. Only problem here is free membership allows so less but if you get a plus mambership for 9 dollars for a month you can create amazing post on social media apps.
This app is a most preffred social media management tool in market. Professionals and brands choses this app because of its great features.
Iconnosquare is a premium tool and its price is 9 dollars for a month. But when you sign up the tool you can use it on Instagram and Facebook.
These two most populer social media apps are most preffered apps from professionals and famous companies. So if you do not want just upload photos and videos to Instagram via pc, you can pay for this app.
Third option in publishing your content from PC is scheduling. Despite being similar to the above options, this helps to upload photos or videos in bulk and schedule to post them automatically.
If you use Chrome, you can add features from the webstore to add new functionality to your browser. The most popular option among extensions is “Desktop for Instagram.” With this extension, you can post image or video, like other’s post, and even download other people’s image or video.