If you are a web design specialist or have a site, you might benefit from 301 redirects. As you can figure from its name, it is about redirecting a website page to another. Obviously, it can be used for numerous pages. That is the reason it is vital for the site owners to realize what it is and how to do it.
The primary purpose of the works on digital marketing is to direct the users who have the potential to purchase to the website and to purchase accordingly. Therefore, the vast majority of the users who visit the site are asked to be potential customers. In order to attract the target audience to the website, it is necessary to think like them, to create the content as desired by the target audience, from your visual selections to fonts and all design elements, your site should be designed according to the target audience.
Therefore, you need to know your goal well. You can take advantage of the free tools you will share in order to obtain every possible information, from demographic details of your target audience to web usage habits.
What is 301 Redirect?
301 redirects are permanent relocations. The full definition of 301 redirects would be an URL that is permanently transferred from one location to a different one. It is one of the safest ways to do relocations of websites, and we recommend using this way over others at any time because it is better for both users and search engines.
While doing a 301-redirect, keep in mind that there is not an option to go back, because you transfer your URL permanently. You can use these redirects when you transfer your website to a new domain, when you wish people to have access to your website from different URLs, and when you are combining two websites.
The response of the search engine will be faster and more direct when you do a 301 redirect. That is why even Google suggests website owners to use this method as well.
301 Redirects and SEO
When moving your URL or directing to multiple URLs, 301 redirect guarantees that your SEO is on point with the changes. That is why many SEO experts suggest using this way while redirecting. 301 redirect is also associated with PageRank. Previously, if you wanted to implement 301 redirects from one domain to another, your PageRank would decrease. However, it is not a problem anymore thanks to Google’s solution to this issue.
Also, it is very helpful for rebranding and renaming. When your business is changing how their brand is called or the name of their site, 301 redirects become very handy. You can keep the power of inbound links in the actual link and move them securely to the brand new one. 301 redirect also sends the readers to the new link even if they search for the old one. That is why it is very handy for these changes.
When you buy domains that are similar to your name to drive traffic to your site, you can use this strategy to get organic web traffic as well. If the domains have a resemblance with your website or brand, buy them and relocate them to your site. 301 redirects will be quite helpful in processes like these.
It is also good for tracking ads. With using URLs in banner advertisements, you can track the feedback. And when you apply 301 redirects to these ads, you can get organic traffic to your website from the links.
SEO isn’t just about numbers. Values such as keywords, ranking positions, number of links, amount of traffic are in question. In addition, it is also about understanding the audience and creating an SEO campaign around this information.
When SEO gets the right audience in the center, the number of targeted traffic increases, which means you get more conversions. There are several effective methods for SEO that can help you research and analyze your audience. As you will see in the list below, there are many useful tools that can be used to apply each method.
Using Keywords to Collect Demographic Data
Keyword research is one of the essential stages of SEO work. Keywords should relate to your products or services, something you probably already know, and should be targeted accordingly.
Demographics.io is a tool to get such data. For example, you can create a case by dealing with the word “digital marketing.” Using this example, you can learn demographic information about your target audience and use them at the same time.
In addition to this tool, you can obtain various demographic information via Google Trends. Google Trends will show you the journey of the keyword over time. You can try to reach the data by performing a search again using the phrase “digital marketing.”
Identifying demographic information, including age, gender, and location, can assist you in many ways in SEO work. You can browse local link opportunities in the geographical regions where queries are made. In terms of age and gender, you can identify issues related to these groups and situations, such as interests.
Finding Visitors to Your Site
This method is like painting the target around the arrow. However, it is crucial to recognize the visitors coming to your site and determine if they are the right target audience.
One of the easiest ways to get this information is to use the Google Analytics tool. First, you need to enable demographics and interest reports. After performing this activation process, you can start acquiring data such as your target audience’s age, location, and interests.
These data will give you various ideas about the target audience. However, the same data will help you with the geographic location and content issues that need to be targeted. On the other hand, if this information does not match your target market, you should know that you need to perform the necessary checks to make sure you are misaligning.
Analyzing Other Brands
You can analyze your competitors outside of your own site to gather information about your target audience. When searching for demographic information, you basically want to collect as much information as possible. These tools can help you with that purpose: Quantcast, Alexa, and YouGov.
Similar to the last method, this data can give you information about the target audience. However, the same data can help you with content topics and geographic locations that need to be targeted. You can also discover some great link building ideas based on their interests.
Using Social Data
Social platforms are one of the fastest ways to learn about a target audience. You can view follower and fan information directly on your brand’s Facebook page.
You can also view the audience’s information about competitors and other brands on the Followerwonk vehicle. The great thing about this tool is that it creates a word cloud to show you what topics users are talking.
In particular, the word cloud offered by the Followerwonk tool can help you identify other keywords you may have missed and offer you a variety of content marketing ideas. You should try to get the most out of the data using this tool.
This method is the simplest method in this list. If you want to understand your audience better, you should use the questionnaires. In order to get feedback from a large number of surveys, you should try to keep them short and sweet. You should ask questions about basic demographic features, general interests, headaches, and needs.
You may consider using a variety of different sources to create your survey. The information you collect in the survey includes images and videos, keyword targets, etc. to identify content opportunities, including.
It is much more important to identify common user questions, as Google begins to provide answers directly through search engine results pages.
In addition, you want to anticipate long-tail queries of your potential audience. So you can manage to offer them the right content at the right time. You can use the following tools to do this: AnswerThePublic, BuzzSumo, and SEMrush.
These tools provide you with data from various data sources. That’s why it’s crucial to check them all. You should create content around common questions to attract long-tail searches for your target audience and increase your chances of appearing as a direct answer on Google search engine results pages.
Investigating Secondary Data
Once you know your audience, including age and interests, you can manage to fill in the gaps for further research. You should try to search for research on one of the critical aspects of your audience.
For example, if you know your target audience is from a particular generation, you should go to the Google Scholar tool and start looking for research on that generation here. In order to target with SEO, you should consider using these additional research methods to get to know your target audience better.
5 Tools to Help You Analyze Your Readers
To help you analyze the demographics of your readers, we include 5 tools that you can hugely benefit from.
1- Consumer Barometer
Consumer Barometer is a service offered by Google to analyze the behavior of internet users. You should definitely take a look at user behavior by country. When you open the Consumer Barometer, you first get a screen with four options, and the first one is the option to browse the data with the Graphics creator. When you click on this button, all you have to do is select the country from the top left corner. Then you can easily access the data you are wondering with the help of the menu. In the option to browse digital trend data, you can view digital media trends in our country by years. You can also access mobile usage tablet percentages by years in this section. You can find statistics of data such as internet usage rates by age groups, as well as which devices are accessed to the internet by age groups.
2- Google Trends
Although it is challenging to keep up to date in digital marketing, it is essential. You can get the return of your investments in a short time, especially in the company with current advertising campaigns. Therefore, you should use a platform where you can access all the information, such as the most talked topics and current events on the internet. Google Trends is coming to help. When you search for a keyword, you will see statistics related to trending and most clicked news or links by time and location. You can also make these queries by filtering your target audience.
The Quantcast tool is an analysis firm that measures target audience behavior and provides statistics based on better recognition of the target audience. Thanks to their infrastructures with numerous websites, they help their customers who want to learn audience behavior. With Quantcast, you can find all the information you want to know about your target audience. You can find information such as demographics of the target audience, shopping habits, media habits, educational status, ethnic identities.
It offers a wide variety of information based on user behavior. This information is essential information that is directly related to the target audience, such as geographical regions and user interests. Similarweb allows you to see the statistics of your competitors. In this way, you can solve their strategies and get ahead. Moreover, since it is a private institution, its accuracy rate is quite high.
Providing various data like competitor analysis, keyword research, site performance research, Alexa has been the number one choice of webmasters for years. Another essential feature of this handy tool is that it analyzes the target audience and presents data that can recognize them.
No, truth be told, it is the most ideal approach to divert your site pages without harming your Search engine optimization works. It is likewise PageRank well disposed of since it doesn’t create any misfortunes after Google’s fix in 2019.
In the event that you are not incidentally moving your site for refreshing or fixing, you can utilize this strategy whenever. Along these lines, you can keep up your positioning and inbound connections.
There is no restriction for doing it. In any case, in the event that you do an excessive number of 301 sidetracks, it will decrease the speed of your server.
Researching and analyzing your target audience is beyond your current SEO tasks. However, it is vital to pay attention to this type of work, as it makes your efforts more targeted and offers more site traffic. We hope that our article helps you grow your SEO knowledge. Thanks for reading. If you want to check other SEO-related blog posts of InstaFollowers, click here. If you want to learn more about Redirecting, then check this video out by WordPress for Non-Techies: