How do I add a bio or link to my website?
Instagram bio is something that you will write and what will define you or your Instagram profile. When doing this, remember that you are not writing you CV. You want to write something that will be interesting and different, refreshing, but still on you.
For sure, you do not want anyone to think you are boring when they see your bio. With just a little bit of thought, you can make your bio something that will attract more people to check out your profile and may become your follower.
Maybe you can make it interesting by putting in your bio answers to some questions that have not been answered somewhere else.
Your followers would probably want to know some things about your account like who or what is it about, why should they care and what should they do next.
Try to see yourself trough the eyes of your followers and what would you think when you read your profile bio. There are no rules how to do this, everyone is different and should follow his instinct, but there are some basic guidelines everyone should know.
Your profile photo can say more than many words, so do make a nice one. Make drafts of your bio, read it, rewrite it until you think your followers will see who you are or what your account is about. Try to make it interesting but honest. Try to make it connect with your audience. Tell people who you really are and what you do.
Just like your photo, your Bio should be actionable, informative but delightful at the same time. This is one of those first things visitors of your profile will see when they open it.
You have a max of 150 characters to write something that will give a reason to people to follow you. Be informative but try to stand out from the crowd and make sure you give them just a hint of your personality.
Also, include relevant links. If you have awards, or you have some awesome article about high profile website, link that so your audience can see that too. If you have other social media account you link that too.
One other important thing for your business is to make a trackable link in your Bio. As URL s are not allowed anywhere else except the single “website” box in your bio, you make sure you make the best of it. For example, you can refer to a link in the individual photo. This way you can engage people who follow you on Instagram and they will visit your website.
If you want to change a lying in your bio just go to “Edit Profile.” and insert the URL of that you want into the URL box. To make sure this URL will not be removed, we recommend you to use shortened link that includes UTM tracking codes. With this tool, you can see how much of your traffic came from your Instagram page.
When your URL is being changed, you just post a photo related to that URL with a caption that refers to the link you put in your bio.
You want your bio always to be up to date, so you keep it fresh. Change it as you or things in your life change.